2009 Golden Eagle Recipient Grand Targhee Resort has partnered with Point6, designer and manufacturer of the “Best Merino Wool Socks Ever,” and the Bonneville Power Administration to launch a pilot guest electricity conservation initiative over the busy President’s Day holiday weekend.
Acknowledging that energy conservation isn’t front-of-mind for guests on vacation, Grand Targhee Resort is hopeful that education, combined with a premium reward, will lead to a change in overnight guest behavior.
“We’re all guilty of wasting electricity on vacation,” said Christina Thomure, Director of Sustainable Operations at Grand Targhee Resort. “Leaving the heat on high in your room when you are out skiing, or the lights on when you head out for dinner – it’s these types of behaviors we want to increase awareness of and hopefully change.”
One of Grand Targhee Resort’s current sustainability initiatives is to reduce electricity use by 10% below their five year average, and part of the resort’s climate action plan is to reduce Grand Targhee’s carbon footprint by 18% (below the 2007 baseline year) by 2020. Several rooms at Grand Targhee Resort have been equipped with motion, light and temperature monitors to help collect data.
Starting February 12, the friday of President’s Day holiday weekend, Grand Targhee Resort will invite lodging guests to join them in an Electricity Conservation Pledge. The goal is for each guest to save one KwH (kilowatt hour) of electricity during their stay. As part of the pledge, guests will agree to turn the heat down to low at night, turn heat to low or off when they leave the room, turn off the lights and television when not in use, and unplug device charges (for cell phones or laptop computers) once the device is charged.
Guests will join the pledge at check-in, and in exchange will receive a pair of premium merino wool socks from Point6.
“Thanks to additional funding from the Bonneville Power Association we were able to partner with Point6 and provide a great incentive for our guests to change their behavior. Giving out a pair of Point6 socks reinforces the idea of putting on a warm layer instead of turning up the heat,” said Thomure. “We also wanted to partner with a manufacturer who shares our emphasis on sustainability. In addition to the inherent sustainability of merino wool as a renewable resource, Point6 has shown a great commitment to the environment through their partnership with 1% for the Planet.”
Grand Targhee Resort will measure the effectiveness of this pilot with the goal of implementing it for the entire 2010-11 winter season.
Grand Targhee Resort is a year round mountain resort situated on the western slope of the Tetons in Alta, Wyoming, accessible only through Teton Valley, Idaho. During the winter, our abundance of snow (more than 500 inches annually) and lack of lift lines creates an uncrowded skier and snowboarder paradise, continually recognized for abundant snow, genuine western hospitality, scenic beauty and excellent value. Tucked among spectacular Teton views and national forest land, Grand Targhee is also an intimate summer getaway for adventure-seekers, with miles of lift-accessed hiking, running and mountain biking trails, renowned music festivals and a variety of activities. A leader in environmental resort practices, Grand Targhee Resort was recently honored with the prestigious 2009 Golden Eagle Award for Environmental Excellence. For more information, please visit our website at www.grandtarghee.com.
point6 socks are guaranteed to be the most comfortable and durable wool socks you can own. The company adheres to strict international quality and safety standards and merino yarns are processed, and compact spun according to strict international environmental guidelines. For more information please visit them online at www.point6.com.
The Bonneville Power Administration is a not-for-profit federal electric utility that operates a high-voltage transmission grid comprising more than 15,000 miles of lines and associated substations in Washington, Oregon, Idaho and Montana. It also markets more than a third of the electricity consumed in the Pacific Northwest. The power is produced at 31 federal dams operated by the U.S. Army Corps of Engineers and Bureau of Reclamation and one nuclear plant in the Northwest and is sold to more than 140 Northwest utilities. BPA purchases power from seven wind projects and has more than 2,300 megawatts of wind interconnected to its transmission system. For more information visit their website at www.bpa.gov.