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Grand Targhee Resort to use Outdoor Research apparel, accessories to outfit ski, summer staff

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Dave Simpson
Verde PR & Consulting
dave@verdepr.com
(970) 259-3555 ext. 2

Grand Targhee Resort to use Outdoor Research apparel, accessories to outfit ski, summer staff

Ski patrollers and snowcat guides to naturalists
and hiking guides will all use Outdoor Research gear.

SEATTLE, Wash. (July 19, 2012) – Starting this fall, Outdoor Research, a leading, independent manufacturer of outdoor apparel and accessories, will provide uniforms for all winter and summer staff at western Wyoming’s Grand Targhee Resort.

Ski patrollers, ski instructors, snowcat guides, as well as staff in administration, lift operations and lodging, will all use Outdoor Research apparel, gloves and headwear as part of their Targhee uniform. In summer, operations staff leading hiking and mountain biking outings, along with on-site naturalists, will also use OR apparel.

Part of the appeal of working with a brand like Outdoor Research, given the wide range of activities summer and winter at Grand Targhee, was the breadth of its product line, said Ken Rider, director of marketing and sales at Grand Targhee Resort.

“Outdoor Research has really been growing its Sidecountry Collection in recent years, so that certainly made the brand appealing from the skiing side of things, but it also has the whole range of apparel and accessories for summer activities, and that’s a great match given the wide array of activities we offer here at Grand Targhee,” Rider said. “And, having a comprehensive uniform where you have your whole staff in one brand makes a lot of sense, especially when you’re dealing with two brands like these that are such a good match for each other.”

Rider said the collaboration will go beyond simply having staff in Outdoor Research gear. There will be a retail component, so that visitors at Targhee will be able to buy the Outdoor Research products they see staff using. As well, Targhee and Outdoor Research plan to collaborate on marketing initiatives with co-branded promotions.

Outdoor Research Director of Sales Dave Mahoney said Outdoor Research is proud to add Grand Targhee to the roster of North American resorts using Outdoor Research apparel for their uniform needs. OR has similar partnerships with Mt. Bachelor Resort in Oregon and Snoqualmie Pass Resort in Washington.

“Grand Targhee offers high-quality skiing in one of the most beautiful settings, which aligns perfectly with Outdoor Research’s commitment to build innovative product with beautiful aesthetics,” Mahoney said. “Grand Targhee offers an unbelievable area to test product and to further push the boundaries on what the Sidecountry product line represents to both Outdoor Research and Grand Targhee.”

About Outdoor Research
Outdoor Research® is Designed by Adventure®. We provide Innovation and Inspiration for the Relentless Adventurer. We develop innovative, functional, bomb-proof products that are beautiful in their simplicity. We are inclusive, inviting anyone who shares our passion to join our community. We’re independent, letting us strive to provide the best value to our customers, not shareholders. We are committed to our core sports: Alpinism, Ice Climbing, Hiking, Paddling, Trail Running, and Backcountry and Sidecountry skiing. We’re a member of the outdoor community, and we listen to, value and empower each other and our fellow adventurers. We’re growing, both as a company and as individuals. And we’re having fun along the way.

About Grand Targhee Resort
Grand Targhee Resort is a year round mountain resort situated on the western slope of the Tetons in Alta, Wyoming, accessible only through Teton Valley, Idaho. Tucked among spectacular Teton views and national forest land, Grand Targhee is an intimate summer getaway for adventure-seekers, with miles of lift-accessed hiking, running and mountain biking trails, renowned music festivals and a variety of activities in a pristine high alpine environment. During the winter, the abundance of light powder snow (more than 500 inches annually) and virtual lack of lift lines creates an uncrowded skier and snowboarder paradise, continually recognized for great snow, genuine western hospitality, scenic beauty and excellent value. A leader in environmental resort practices, Grand Targhee Resort has twice been honored with the prestigious Golden Eagle Award for Environmental Excellence, most recently in 2011.  For more information, please visit our website at www.grandtarghee.com


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