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Grand Targhee Resort Announces The Pattie Layser Mary's Nipple Challenge

Contact: Jennie White
Marketing & Social Media Manager
Grand Targhee Resort
(o): 307-353-2300 x 1328
(c): 530-305-7383
jwhite@grandtarghee.com

(Alta, WY – January 30, 2014) Grand Targhee Resort announces The Pattie Layser Mary’s Nipple Challenge on Saturday February 22, 2014. The name of the event has changed this year in memory of Pattie Layser who acted as the driving force behind the fundraiser along with the Great Old Broads For Wilderness. All funds raised will be donated to the St. John’s Medical Center Oncology Fund and earmarked for breast cancer patients. The Oncology Fund offers financial assistance to cancer patients, helping cover costs of prostheses, travel costs associated with radiation treatments and house cleaning services for patients going through treatment.

Participants have four options for the challenge:

  • Option 1 - Hike Mary’s Nipple Loop from the Base of Mary’s
    Fundraising Value: 1.5 laps or 2500 vertical feet
  • Option 2 - Base of Dreamcatcher Lift to Mary’s Nipple Boot Pack
    Fundraising Value: 1.5 laps or 2500 vertical feet
  • Option 3 - Dreamcatcher Lift Laps
    Fundraising Value: 1 lap or 2000 vertical feet
  • Option 4 - Snowed In for The Cure
    Raise money and donate it to the Oncology Fund


The event kicks off at noon and participants have three hours to complete as many laps as possible. Any donation amount is appreciated.

The Resort is offering a special 20% off room rate for all challengers, so make it a fun weekend with friends while making a positive difference in your local community. Prizes will be awarded following the event and there will be live music at The Trap Bar & Grill.

Prizes that will be awarded:

  • Largest Donations Raised - 2014/2015 season ski pass
  • Most Laps Completed - 2014 Bluegrass Festival weekend pass
  • Best Costume - 2014 Targhee Fest weekend pass
  • More prizes from Smith Optics & Grand Targhee Resort


Supporters can also purchase Prayer flags and turn Mary’s Pink! Leave a message for a loved one and help raise money for those who will need help at a difficult time. A message flag will be a $25 donation to put a message on one prayer flag or $50 for 3 flags. The prayer flags will be raised up on the top of Mary’s for their messages to be carried on by the wind. A photo will be taken of all the prayer flags and sent to all people who donated to the prayer flag fund.

The Pattie Layser Mary’s Nipple Challenge Raffle is off to a great start! There are great raffle prizes from local businesses and more donations are being made every day. Tickets are $5.00 each or five tickets for $20.00; participants do not have to be present to win raffle prizes. Please contact Elaine Simmons if you are interested in donating to the raffle. eqsimmons@hotmail.com.

Raffle tickets and Prayer Flags go on sale February 1 at the Grand Targhee Activity Center, Habitat in Driggs, St. Johns Medical Center and at Broulim’s February 14 & 15. For a detailed list of prizes and all event information including registration paperwork please visit the Grand Targhee, Mary’s Nipple Challenge website at: http://www.grandtarghee.com/the-resort/news-events/1782/2014MarysNippleChallenge.php

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Grand Targhee Resort is a year round mountain resort situated on the western slope of the Tetons in Alta, Wyoming, accessible only through Teton Valley, Idaho. Tucked among spectacular Teton views and national forest land, Grand Targhee is an intimate summer getaway for adventure-seekers, with miles of lift-accessed hiking, running and mountain biking trails, renowned music festivals and a variety of activities in a pristine high alpine environment. During the winter, the abundance of light powder snow (more than 500 inches annually) and virtual lack of lift lines creates an uncrowded skier and snowboarder paradise, continually recognized for great snow, genuine western hospitality, scenic beauty and excellent value. A leader in environmental resort practices, Grand Targhee Resort has twice been honored with the prestigious Golden Eagle Award for Environmental Excellence, most recently in 2011. For more information, please visit our website at www.grandtarghee.com


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Mail: 3300 Ski Hill Rd. Alta, WY 83414
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